May Upfronts Week Collapses as Most Media Companies Delay Their Virtual Events

NBCU, Fox, Disney among presenters postponing their scheduled dates

a big stage with big screens
Instead of focusing on an upfront event, Fox is having execs including Fox Entertainment CEO Charlie Collier hold virtual town halls with clients. Fox

One month ago, the annual May upfronts week was upended as all the major media companies canceled their presentations en masse and switched to virtual events amid the COVID-19 pandemic. The TV advertising tradition is now in the process of dissolving entirely this year, as most presenters have decided to delay their virtual events for several weeks, or rethink their plans entirely.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.