Ziff-Davis Will Reportedly Buy Mashable for Just $50 Million

Digital outlet's pivot-to-video strategy failed to spark a turnaround

Mashable's reported selling price is just one-fifth of its valuation in March 2016. Facebook: Mashable

In another sign of how digital media companies are struggling, Mashable will be sold to trade publisher Ziff Davis for around $50 million, according to a Wall Street Journal report.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.