Ziff-Davis Will Reportedly Buy Mashable for Just $50 Million

Digital outlet's pivot-to-video strategy failed to spark a turnaround

In another sign of how digital media companies are struggling, Mashable will be sold to trade publisher Ziff Davis for around $50 million, according to a Wall Street Journal report.

That would be only one-fifth of the company’s $250 million valuation during its last investment round in March 2016.

While Mashable had attracted little interest in its efforts this year to locate additional funding, it instead began focusing on a sale, according to the Journal.

The digital media outlet, which was founded in 2005, had seemed to set itself up for a prosperous future in March 2016, when it announced that it would be working

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