Publishing

Ziff-Davis Will Reportedly Buy Mashable for Just $50 Million

Digital outlet's pivot-to-video strategy failed to spark a turnaround

Mashable's reported selling price is just one-fifth of its valuation in March 2016.Facebook: Mashable
By Jason Lynch

November 16, 2017

In another sign of how digital media companies are struggling, Mashable will be sold to trade publisher Ziff Davis for around $50 million, according to a Wall Street Journal report.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


When Marketing Goes Haywire

By Smartsheet