Marvel Chief Kevin Feige on Making Disney+ Shows for Both Longtime and New Fans

And how the new series tie into the Marvel Cinematic Universe

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The overwhelmingly positive response to WandaVision from both longtime Marvel fans and those unfamiliar with the franchise was exactly what Marvel’s Kevin Feige had in mind.

And the longtime Marvel president and chief creative officer hopes that other upcoming Disney+ shows, from The Falcon and the Winter Solider, which will premiere March 19, and the Tom Hiddleston-led Loki, set for a June 11 debut, will be able to build on that momentum to bring new fans into Disney+ and Marvel, and become longtime fans.

Feige’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in