Marketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format

81% of survey respondents find them effective

A report by Adweek and GumGum found 6-second ads may be the solution for digital media marketers.

It’s no secret that internet users aren’t a fan of pre-roll ads, but according to a recent study by Adweek and AI company GumGum, marketers may have a solution: six-second spots. The report surveyed 305 brand marketers and agencies and found that they think the shorter format is the most effective digital ad type.

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@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.