Marketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format

81% of survey respondents find them effective

It’s no secret that internet users aren’t a fan of pre-roll ads, but according to a recent study by Adweek and AI company GumGum, marketers may have a solution: six-second spots. The report surveyed 305 brand marketers and agencies and found that they think the shorter format is the most effective digital ad type.