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Today, people instinctively turn to their phones and expect content to appear instantly, in just the right format. More than ever, that content and format is video.
There are eye-popping numbers behind this trend. According to Cisco, video will make up over 75 percent of the world’s mobile data traffic by 2020. With this acceleration in consumption, digital video has never played a more central role in marketers’ strategic plans.
When considering where to invest their video advertising budget, savvy marketers are seeking answers to three foundational questions.
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