Marketers Continue to Lose Viewers by Disregarding Actionable CTAs

Otherwise your ad or post fades from memory

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How often do you see a digital ad or social post for a show that you like, then forget to watch or record it? The ad or post you saw likely has a high-res image and includes the date and time of the airing, but that’s it. Very rarely do you even see a CTA button of any sorts, and if you do, it either sends you to a generic destination or isn’t even clickable.

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