Mark Evans Named Fox Sports Ad Sales Chief

Fox Sports has a new ad sales chief: Mark Evans has been named evp of ad sales for Fox Sports. He’ll be stepping in for Seth Winter, who will retire in February, after spending more than 40 years in ad sales. In the role, Evans will oversee all ad sales for Fox, FS1, FS2, Fox Sports Digital, Fox Deportes and Fox Soccer Plus. He will report to Marianne Gambelli, president of ad sales for Fox Corp. “We are extremely fortunate to have a deep pool of experienced executives across the ad sales division, and I’m pleased to have Mark fill this extremely important role,” said Gambelli in a statement. “Mark is a well-respected, incredibly talented and smart executive who has a great reputation with clients and a successful track record of creating innovative media partnerships during his career at Fox.” Fox Sports to Start Super Bowl 57 Ad Sales 18 Months Ahead of Game Evans arrived at Fox in 1994 as a sales assistant, and worked his way up through several roles, including svp of sports brand partnerships for Fox ad sales. In that position, he helped develop and execute partnerships with clients like T-Mobile, Geico and GM. “I’ve worked with Mark for over 20 years and can think of no one better to lead this dynamic group at this moment in time. I’m extremely proud of the client relationships this team has built and look forward to more in the years to come,” said Eric Shanks, CEO and executive producer for Fox Sports, in a statement. “Having Seth as a teammate at Fox Sports has truly been a highlight for all of us. We will miss his exuberance and zest for this business we all love, and we wish him well with everything he does in the future.” Winter, meanwhile, joined Fox in 2019, reuniting with his former NBC colleague Gambellli and replacing Neil Mulcahy as Fox was spun off into a standalone company following the Disney-Fox merger. He previously was evp of advertising sales for NBC Sports Group. Record Super Bowl ad sales During his time at Fox, Winter took an aggressive approach to Super Bowl 54, selling out the in-game inventory 10 weeks early, for the fastest market in nine years. He later worked with the league to add an additional “floater” ad pod to the game, creating five additional ad units. Fox generated around $500 million in ad revenue that day. In addition to the NFL, he oversaw revenue for MLB and Nascar, and helped Fox to its fastest upfront marketplace in a decade this year. Last month, Winter announced plans to start selling ad inventory for Super Bowl 57, which Fox won’t even air until February 2023. Given the scarcity of NBC’s Super Bowl 56 inventory, and how the game has been sold out for the past several years, “we want to be in the market now,” Winter told Adweek last month. “There’s going to be the demand for it, and we’ve going to give people a reason to invest now.” But Evans will now be the one to head up those Super Bowl 57 negotiations. “I am extremely grateful to Seth for joining me at Fox three years ago,” said Gambelli in a statement. “This was an incredibly important time as we embarked on a new road with the establishment of Fox as a standalone company. During his time with us, Seth has been a tremendous leader and mentor to the sports ad sales team. On behalf of his many colleagues, we thank Seth for sharing his talent, wisdom and relationships and wish him all the best.”

Programming & Performance

Mark Evans Named Fox Sports Ad Sales Chief as Seth Winter Sets Retirement

Winter will sign off in February after more than 40 years in ad sales

Jason Lynch

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Jason Lynch