TV Upfronts

Magnolia Network Rolls Out Prestige Spots in Ad Model Shift

Chip and Joanna Gaines are putting their signature spin on advertising

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Apple TV+’s Severance, AMC’s Better Call Saul and … a Scotts Miracle-Gro ad?

In the age of prestige TV, Magnolia Network is trying something different: creating its own version of prestige advertising.

“Targeting is one thing, but having people believe and listen to you … is a whole other thing,” Greg Regis, evp of ad sales at Magnolia Network, told Adweek.

Magnolia Network, Discovery’s (now Warner Bros. Discovery) joint venture with Chip and Joanna Gaines, has curated a clutter-free environment at the Gaines’ urging.



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