Local Advertising Revenues Will See Double-Digit Increases, Surpass $174 Billion by 2021

Mobile and local video will drive ad revenue growth

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The local media marketplace is poised to deliver solidly consistent advertising growth over the next five years, reaching nearly $174 billion by 2021. This is according to BIA/Kelsey’s mid-year update to its 2017 Local Advertising Forecast, which presents a national overview of total U.S. spending in local markets over a five-year period (2016-2021).

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