Local Advertising Revenues Will See Double-Digit Increases, Surpass $174 Billion by 2021

Mobile and local video will drive ad revenue growth

Local news ad spending should increase over the next 5 years. Sources: Getty Images

The local media marketplace is poised to deliver solidly consistent advertising growth over the next five years, reaching nearly $174 billion by 2021. This is according to BIA/Kelsey’s mid-year update to its 2017 Local Advertising Forecast, which presents a national overview of total U.S. spending in local markets over a five-year period (2016-2021).

According to the updated forecast, released Wednesday morning, growth in local media advertising will be driven by double-digit increases in mobile and social advertising, as well as local online and mobile video, all of which are slated to experience at least a 17 percent increase by the year 2021.

@ajkatztv aj.katz@adweek.com A.J. Katz is the senior editor of Adweek's TVNewser.