Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
The local media marketplace is poised to deliver solidly consistent advertising growth over the next five years, reaching nearly $174 billion by 2021. This is according to BIA/Kelsey’s mid-year update to its 2017 Local Advertising Forecast, which presents a national overview of total U.S. spending in local markets over a five-year period (2016-2021).
According to the updated forecast, released Wednesday morning, growth in local media advertising will be driven by double-digit increases in mobile and social advertising, as well as local online and mobile video, all of which are slated to experience at least a 17 percent increase by the year 2021.