Live From the Super Bowl Ads, It's—a Lot of Saturday Night Live Alums

Six current and former SNL cast members will appear in Big Game spots

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The biggest challenge for this year’s Super Bowl advertisers has been been trying to strike the right tone in a year marked by high unemployment, political turmoil and a deadly pandemic. And several marketers came to the same conclusion: Hire a Saturday Night Live alum—two, if possible—to bring audiences some comic relief during the Big Game.

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