Live From the Super Bowl Ads, It’s—a Lot of Saturday Night Live Alums

Six current and former SNL cast members will appear in Big Game spots

Kenan Thompson, Will Ferrell, Maya Rudolph, Mike Myers, Tracy Morgan and Dana Carvey will all be featured in Super Bowl ads. GM, Klarna, Uber Eats, Rocket Mortgage

The biggest challenge for this year’s Super Bowl advertisers has been been trying to strike the right tone in a year marked by high unemployment, political turmoil and a deadly pandemic. And several marketers came to the same conclusion: Hire a Saturday Night Live alum—two, if possible—to bring audiences some comic relief during the Big Game.

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@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.