Live From the Super Bowl Ads, It's—a Lot of Saturday Night Live Alums

Six current and former SNL cast members will appear in Big Game spots

The biggest challenge for this year’s Super Bowl advertisers has been been trying to strike the right tone in a year marked by high unemployment, political turmoil and a deadly pandemic. And several marketers came to the same conclusion: Hire a Saturday Night Live alum—two, if possible—to bring audiences some comic relief during the Big Game.