TV Upfronts

Live Sports’ Imminent Return Should Electrify the Faltering TV Ad Sales Marketplace

NFL and other top leagues would generate billions in advertising revenue

Nearly three months since every major professional sports league shut down due to Covid-19, the return of live sports to TV could finally be just around the corner.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Click for more from this issue

This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.