Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
Nearly three months since every major professional sports league shut down due to Covid-19, the return of live sports to TV could finally be just around the corner.
With the National Basketball Association, National Hockey League and Major League Baseball laying the groundwork toward resuming play in July and August, and the National Football League releasing its full season schedule last month, buyers are “cautiously optimistic” about live sports becoming a reality once again, said Jeremy Carey, managing director of Optimum Sports, Omnicom’s sports media and marketing division.
“We’re
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in