Live-Plus-Same-Day Ratings Are Down, but Not Out

Fox gives up on them, but rivals and buyers say they still have value

The Nov. 25 episode of Empire was watched by 9.2 million viewers and logged a 3.2 rating in adults 18-49, but there wasn't a peep from Fox about the live-plus-same-day ratings performance of its No. 1 show. That's because two days earlier Fox had become the first broadcast network to stop releasing overnight and live-plus-same-day ratings for its entertainment programming, except for live events. Instead, Fox waited until the live-plus-three numbers were available, which because of Thanksgiving wasn't until Dec. 2, to share those Empire numbers: 13.1 million total viewers and a 5.0 rating in 18-49.