Linear TV Ad Spend Will Plummet About 41% in March and April

Buyers paint a grim picture of TV advertising fallout from COVID-19 in a new IAB survey

tvs falling out of the sky over new york
Linear TV ad spend will see an estimated 41% drop in March/April and 35% in May/June, according to buyers. Getty Images

While the impact of the novel coronavirus on the TV industry has already been seismic, ad buyers are now painting a grim picture of the fallout, which they expect will continue well into next year.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.