Linda Yaccarino Adds Local Ad Sales Purview, New Data Strategy Unit in Expanded NBCU Role

She’s now chairman of global advertising and partnerships

Linda Yaccarino, who joined NBCUniversal in 2011, is expanding her oversight at the company once again. NBCU

After overhauling NBCUniversal’s news and entertainment divisions, new CEO Jeff Shell has turned his attention to the business side, expanding Linda Yaccarino’s role at the company.

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@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.