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After overhauling NBCUniversal’s news and entertainment divisions, new CEO Jeff Shell has turned his attention to the business side, expanding Linda Yaccarino’s role at the company.
Yaccarino has been promoted to chairman of global advertising and partnerships for NBCUuniversal. In addition to overseeing national advertising sales, ad sales marketing and global partnerships, Yaccarino will now add the local advertising sales and strategic initiatives teams to her purview, and will also head up a new companywide data strategy unit.