Linda Yaccarino on Pulling Off a 'Giant Reunion' in NBCU's Upfront Week Return

Plus, why she didn't consider changing upfront venues like some of her peers

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Now that the upfront week presentations are over, the real work begins: negotiations as the marketplace kicks off. But before talks begin, Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

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