Linda Yaccarino Answers Your Burning 30 Rock Upfront Special Questions

From being name-checked in the show to inserting Easter eggs for marketers

When NBCUniversal was forced to cancel its annual Radio City Music Hall upfront presentation in March due to Covid-19, ad sales chief Linda Yaccarino and her team needed to come up with an alternative idea—and they knew that just simply a Zoom call wasn’t going to cut it. “That’s not who we are,” said Yaccarino.