Linda Yaccarino Answers Your Burning 30 Rock Upfront Special Questions

From being name-checked in the show to inserting Easter eggs for marketers

The 30 Rock cast reunited on NBC for the first time since the sitcom ended its run in 2013. NBC

When NBCUniversal was forced to cancel its annual Radio City Music Hall upfront presentation in March due to Covid-19, ad sales chief Linda Yaccarino and her team needed to come up with an alternative idea—and they knew that just simply a Zoom call wasn’t going to cut it. “That’s not who we are,” said Yaccarino.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.