Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
LIN Digital emblazoned its stage—and every participant's ID badge—with the word 'hello.'
The company's 2015 NewFront presentation was its NewFront debut, unveiling a wide-ranging digital company that promises to connect brands with content and distribution, reaching consumers on whichever screen they happen to be using. "We're a connected screens media company — digital, TV, social," said LIN Digital's chief revenue officer Jamie Elden.
The presentation at Center 545 in New York City opened with some classic 1960's music and a series of quotes from Mad Men characters like Don Draper ("make it simple, but significant") before updating the music and bringing on LIN Digital's chief strategy officer, John McCarus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in