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LIN Digital emblazoned its stage—and every participant's ID badge—with the word 'hello.'
The company's 2015 NewFront presentation was its NewFront debut, unveiling a wide-ranging digital company that promises to connect brands with content and distribution, reaching consumers on whichever screen they happen to be using. "We're a connected screens media company — digital, TV, social," said LIN Digital's chief revenue officer Jamie Elden.
The presentation at Center 545 in New York City opened with some classic 1960's music and a series of quotes from Mad Men characters like Don Draper ("make it simple, but significant") before updating the music and bringing on LIN Digital's chief strategy officer, John McCarus.