Lifetime Sets First LGBTQ-Centric Holiday Movie

Announcement comes after rival Hallmark Channel’s recent same-sex controversies

Logo for It's a Wonderful Lifetime
It's a Wonderful Lifetime will feature more than 30 new movies this year, the network said. Lifetime

As Hallmark Channel continues to weather controversies related to LGBTQ inclusion in its Countdown to Christmas lineup, one of its biggest rivals is setting a major milestone for this year’s holiday films.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.