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LG Ads is using its NewFronts debut to showcase its suite of ad offerings.
“We’re still the new kids on the block here in CTV, we’ve actually been selling for only about a year now,” Allen Bush, LG Ads’ CMO, told Adweek ahead of Thursday morning’s virtual event.
The company announced exclusivity of data and ACR for LG last May, after previously selling cross-screen advertising through Tremor Video before then.
“Our message is really ‘hey, we’ve made this massive pivot to being a company that is now really focused on purely on CTV scale using one of the biggest footprints of TVs and ACR in the industry globally,’” said Bush.
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