Levi's Sponsors '30 for 30' on ESPN

NEW YORK ESPN has signed Levi’s as the presenting sponsor of its documentary series 30 for 30, a slate of films that will serve as the centerpiece of the network’s 30th anniversary celebration.
 
Per terms of the deal, Levi’s will lead off each film with a branded 45-second “Director’s Statement,” in which the creative force behind the camera reflects on his motivation for making the movie viewers are about to see.

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