Launch Mode: DoubleBounce Sees Rewards in Rejects

Positioned for Web video surge

In a business where rejection happens to even the best series—both The Sopranos and Mad Men were passed on by multiple TV networks—one man’s cutting-room floor is another’s development trove.

With the demand for original Web video surging, former Viacom executive Matt Farber, who founded MTV Networks’ Logo channel, has launched DoubleBounce, a company that plans to take passed over cable TV series pilots, along with shows from the U.K. and Canada, and repurpose them as Web series.

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