Last Night Brought Fun Back to Super Bowl Ads

Beyond crypto, EV and celebrities, humor made a comeback

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Getting a Super Bowl brief is one of those opportunities you dream about as a creative. Nailing it can change the trajectory of your career. Then, about five minutes after getting briefed, reality sets in. Your palms start to sweat. Your brain draws a blank. And the faster you realize what’s riding on it, the faster you realize screwing up isn’t an option.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in