Crown Media Family Networks, the Hallmark Channel’s parent company, is continuing this year’s executive makeover, hiring Lara Richardson as its new CMO.
Richardson will execute marketing strategies, refine the identity of Crown’s individual Hallmark channels and lead the company’s digital transition. She is a veteran in the television marketing space, previously working at Discovery Inc. as group evp of marketing for Discovery and the Science Channel, as well as vp of creative at TLC.
Hallmark Channel has seen several changes to its C-suite in 2020.
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