The Kids Are All Right: Youth Upfront Set to Eclipse $1 Billion

Cartoons adhere to their own physical laws: Ducks, cats and coyotes may be spliced, splattered and splintered, but they can never be destroyed. The kids ad marketplace conforms to similar principles.
      
A short time after getting bonked on the skull by the recession and a crackdown on food marketing, the cable networks targeting the 12-and-under set have rebounded.