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It’s been a few years since KFC played up its famous “finger lickin’ good” tagline in the U.S., where the infrequently used line was quietly dropped back in March. But the phrase has continued to be a central pillar of its marketing globally—until now.
The slogan has been in place for six decades across some of the fried chicken chain’s global markets, including the Netherlands, South Africa, Canada, parts of Asia, the Middle East, North Africa and the U.K
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