Kantar Rolls Out Videolytics Platform

WPP’s research subsidiary Kantar Video has rolled out a new measurement and syndication platform, which executives believe will help accelerate advertisers’ adoption of online clips.
 
The new platform, Videolytics, promises to help advertisers and agencies track their online video campaigns in real time, using a proprietary fingerprinting technology. Essentially, brands should be able to verify when and where their ads are running at a given point in time, while publishers can do the same for syndicated content.

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