Jump Ball: CBS, Turner Talk Up Hoops Collaboration

McManus, Levy relive March Madness pact

When CBS and Turner Sports hashed out a deal to share the rights to March Madness back in April 2010,  president of CBS News and Sports Sean McManus said the partnership “put us on solid financial footing for lasting profitability.” Without a cable partner, the broadcaster would have been hard pressed to renew its rights package; in shouldering half the burden, Turner not only kept CBS in the college hoops business, but it fast-tracked its own ambitions to become a big-time sports leader.

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