Jon Favreau’s First-Ever TV Series Made Disney+ an Instant Streaming Powerhouse

With The Mandalorian, Adweek’s TV Creator of the Year brought Baby Yoda into the galaxy

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Ahead of Disney+’s debut last November, Disney executives needed a showstopping original series to convince even more consumers—not just kids and families who were already likely to subscribe—that their new streamer was a must-have service. With Jon Favreau’s The Mandalorian, they got exactly what they wished for.

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This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.