Jon Favreau’s First-Ever TV Series Made Disney+ an Instant Streaming Powerhouse

With The Mandalorian, Adweek’s TV Creator of the Year brought Baby Yoda into the galaxy

Writer and director Jon Favreau is Adweek's TV Creator of the Year. Courtesy of Disney

Ahead of Disney+’s debut last November, Disney executives needed a showstopping original series to convince even more consumers—not just kids and families who were already likely to subscribe—that their new streamer was a must-have service. With Jon Favreau’s The Mandalorian, they got exactly what they wished for.

This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.