How John Krasinski’s Some Good News Turned GIFs Into a Marketing Tool

YouTube hit is approaching 315 million views—on Giphy and Tenor

some good news screengrab
Some Good News was the room where it happened when the Hamilton cast visited. Communo

Already massively popular, Some Good News, the YouTube series created and hosted by actor and filmmaker John Krasinski, managed to grow its reach even more through GIF marketing.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.