How John Krasinski's Some Good News Turned GIFs Into a Marketing Tool

YouTube hit is approaching 315 million views—on Giphy and Tenor

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Already massively popular, Some Good News, the YouTube series created and hosted by actor and filmmaker John Krasinski, managed to grow its reach even more through GIF marketing.

Krasinski’s show quickly made its mark on the Google-owned video site after its debut March 29, racking up 2.59 million subscribers and landing a new owner in ViacomCBS.

As the show itself was growing, so was the popularity of its GIFs, designed around the show’s content. The show’s GIF pages have attracted nearly 315 million total views to date on Giphy—the GIF library and creator platform that will become part of Instagram following Facebook’s acquisition—and fellow GIF site Tenor.

The GIF growth was a natural extension of the show as Krasinski turned to Communo, a Canadian freelance talent platform, for help.



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