A Look Into Why Joe Biden’s Campaign Is Investing in OTT This Election Cycle

He's one of the only candidates to give streaming platforms such a large focus

Joe Biden on a TV screen surrounded by devices such as xbox controller, ps4 controller, amazon fire stick and roku — Former Vice President Joe Biden is strategically using OTT advertising in his 2020 bid for the White House. Illustration: Trent Joaquin; Sources: Getty Images, Amazon, Roku

November 27, 2019

If you’re in Iowa and identify as a “cord-cutter,” you’ve likely seen a message Joe Biden approves on Hulu.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.