Jo Ann Ross on CBS’ First Upfront in More Than Two Decades Without Les Moonves

‘I think it’s going to be a very healthy marketplace’

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Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Following Fox’s Marianne Gambelli on Tuesday, Disney’s Rita Ferro on Wednesday and WarnerMedia’s Donna Speciale Thursday is Jo Ann Ross, CBS’ president and chief advertising revenue officer.

While Ross will be making her 17th upfront appearance for CBS next Wednesday, another mainstay will be missing from the Carnegie Hall event: former CEO Leslie Moonves, who departed the company in September following more than a dozen sexual harassment and intimidation allegations.



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