Jo Ann Ross Lines Up ViacomCBS Ad Sales Leadership Team

Other senior execs depart as she integrates the CBS and Viacom units

A month after the CBS-Viacom merger was finalized, ad sales chief Jo Ann Ross has set the members of ViacomCBS’ senior leadership team who will head up the combined company’s market strategy.

Meanwhile, several longtime senior ad sales execs will be leaving the company as Ross integrates the CBS and Viacom teams.

Ross, the longtime CBS ad sales chief who was selected for the ViacomCBS job in October over Sean Moran, her Viacom counterpart, said in a staff memo today that the new team “will bring their specific areas of expertise together and work to ensure our partners have seamless access to the unmatched capabilities that ViacomCBS has to offer.”

As announced in October, Viacom’s John Halley is Ross’ No.

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