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Capital One, Allstate, Vrbo, San Diego County Credit Union and Tropical Smoothie Cafe are among the dozens of brands with naming rights to a college football bowl game. Now an unlikely new addition has joined the lineup: Jimmy Kimmel.
The late-night host has partnered with SoFi Stadium in a multi-year deal to be the naming rights partner of the inaugural LA Bowl, which will now be called the Jimmy Kimmel LA Bowl.
The college bowl game—airing Dec.
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