Jerry Seinfeld Channels Volkswagen’s Classic ‘Think Small’ Ad to Tout His Netflix Series

New season of Comedians in Cars Getting Coffee debuts on July 6

Jerry Seinfeld enlisted friend Matthew Broderick for his Comedians in Cars Getting Coffee trailer. Netflix

Jerry Seinfeld is channeling one of the most famous ad campaigns of the past century to celebrate Comedians in Cars Getting Coffee’s move from Sony Crackle to Netflix for its upcoming season.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.