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Jerry Seinfeld is channeling one of the most famous ad campaigns of the past century to celebrate Comedians in Cars Getting Coffee’s move from Sony Crackle to Netflix for its upcoming season.
In the new trailer for Season 10 of Seinfeld’s series, in which he chats and drives around with his favorite comedians, Seinfeld pays homage to DDB’s famous “Think Small” Volkswagen campaign from the 1960s.
The spot is bookended with black and white segments featuring Seinfeld in a black Volkswagen Beetle alongside a crash-test dummy wearing a “Comedian” sign.
“This year, practically everyone is coming out with brand new, even longer, more complicated shows.
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