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Many brands would want to stay clear of comedian Jeff Ross's no-holds-barred roasts for Comedy Central, but not Dodge.
The company is teaming up with Ross—known as Comedy Central's "Roastmaster General"—for two branded content spots airing on the network this week, promoting his upcoming Comedy Central event special, Jeff Ross Presents Roast Battle, and the Dodge Challenger. The spots were produced and shot by Viacom Velocity, Viacom's branded content division.
In the first spot, debuting today, Ross and Roast Battle referee Brian Moses drive a Dodge Challenger around L.A.'s