Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Captions on ads are a tremendously helpful but often overlooked accessibility feature, with many marketers simply relying on YouTube’s automatic transcription feature to do all the work.
But Jeep’s newest ad from agency Highdive shows that you can integrate captions in a way that makes a fun ad even more fun.
The ad, “2022: Earth Odyssey” for the Grand Cherokee 4xe and Wrangler 4xe models, aired during Super Bowl pre-game coverage on NBC. Viewers who had captions enabled on their devices were in for a treat.
Check out the spot, and be sure to click the CC button to activate captions:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in