Ad of the Day

Jeep's Ad With Singing Animals Gets Even Better When You Turn on Captions

Agency Highdive's homage to 2001: A Space Odyssey has some fun getting descriptive

An elk has its mouth open with a tongue hanging out while a caption beneath it says Elk Pours Soul Out — If you watch Jeep's new spot without subtitles, you're missing much of the fun.Jeep

By David Griner

February 14, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Captions on ads are a tremendously helpful but often overlooked accessibility feature, with many marketers simply relying on YouTube’s automatic transcription feature to do all the work.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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