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Captions on ads are a tremendously helpful but often overlooked accessibility feature, with many marketers simply relying on YouTube’s automatic transcription feature to do all the work.
But Jeep’s newest ad from agency Highdive shows that you can integrate captions in a way that makes a fun ad even more fun.
The ad, “2022: Earth Odyssey” for the Grand Cherokee 4xe and Wrangler 4xe models, aired during Super Bowl pre-game coverage on NBC. Viewers who had captions enabled on their devices were in for a treat.
Check out the spot, and be sure to click the CC button to activate captions: