Jeep Visits NBC's Songland, Using Winning Songwriter's Tune for New Campaign

Automaker's CMO guests on Wednesday's episode, which also debuts the new ad

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Contestants on Songland have been showing off their songwriting skills on the NBC series this summer, penning original tunes that have caught the ear of recording star-guest judges like John Legend, Kelsea Ballerini and the Jonas Brothers.

But this week the competitors have a new client: Jeep and its top marketing exec, Olivier Francois.

The automaker is embedded throughout Wednesday night’s episode, with Francois helping to choose the winner, whose work will be featured in a new ad campaign.

Jeep execs wanted to “reinvent the notion of placement” by weaving its brand into every part of the competition while steering clear of unscripted TV tropes like logo slapping and product displays. 



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