Jay Leno, Oprah and David Letterman Needed Only 20 Minutes to Make a Great Super Bowl Spot

In 2010, their surprise Late Show promo resonated more than most of the Big Game’s ads

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On Sunday, brands will shell out millions of dollars on their Super Bowl ads—many of which feature elaborate, multi-day production schedules—in hopes of connecting with the telecast’s 100 million-plus viewers. But sometimes, the most effective messaging during the Big Game comes from spots that were shot quickly and inexpensively.

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