James Murdoch Blames Too Many Games on Too Many Nights for Declining NFL Ratings

The 21st Century Fox CEO also said Bill O’Reilly’s $32 million settlement ‘was news to me’

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Forget the controversy over National Anthem protests, politics or the quality of NFL matchups. NFL ratings have declined over the past two years because of the “overproliferation” of games, particularly as the league expanded Thursday Night Football, said 21st Century Fox CEO James Murdoch.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in