It’s Time to Find the Right Budget to Shift Linear TV Ad Dollars to Streaming

Roku's Kristina Shepard discusses her educational process

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There's a juxtaposition between time spent in TV streaming and ad spend. Sujean Gahng for Adweek

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard discusses her educational process. Below, in her own words, she talks through client concerns in the new age of TV.

Columnist Kristina Shepard is head of east coast sales and agency partnerships at Roku.