It's Time to Find the Right Budget to Shift Linear TV Ad Dollars to Streaming

Roku's Kristina Shepard discusses her educational process

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard discusses her educational process. Below, in her own words, she talks through client concerns in the new age of TV.