It's Time for Marketers to Pay Attention to the Opportunities Available Through Video Games

Live streaming through platforms like Twitch has created a new interactive arena

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When Jimmy Kimmel gave his point of view on Twitch, a social platform dedicated to the live streaming of video games, he spoke of his incomprehension about the phenomenon, which he put as a “paroxysm” of inactivity and loneliness and a “waste of time.”

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