It’s Time for Marketers to Change How They Select and Reward Influencers

Don't just pay for mentions. Help build a career

The best influential content creators are those with both passion and professionalism, ready to move their careers ahead. Getty Images

Once upon a time, influencers were just regular people who used social media to share their opinions, lives, projects and passions to those who would listen. And listen they did.

@KerryPerse Kerry Perse is the principal at Influence and Inspire Consulting.