Measurement

iSpot.tv Buys Tunity to Bolster Out-of-Home Measurement Capabilities

It’s the company’s third acquisition in 14 months

Tunity's app, which provides live audio from muted TVs, has more than 2 million downloads. iSpot/Tunity
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By Jason Lynch

March 2, 2022

iSpot.tv, a leading measurement company in the industry’s effort to create alternative currencies to Nielsen, has found a solution to one of its biggest measurement deficiencies: tallying out-of-home audiences.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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