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TV ad measurement and analytics vendor iSpot.tv has acquired DRMetrix, in an effort to expand its ability to measure emerging formats for addressable advertising.
Top line
TV ad measurement company DRMetrix, which specializes in products for direct-to-consumer and direct-response TV advertisers, is capable of tracking rotating calls-to-actions, including website URLs, SMS and toll-free numbers. By combining that with iSpot’s ability to track distinct creatives and correlate ad exposures to conversion events, the company hopes to give brands an expanded ability to measure the impact of dynamic ad buys across platforms.
Financial
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